Home page, services page, Contact Us page — three of the most essential (and basic) pages to include on your website.
Your contact page will be jam-packed with information, but it shouldn't be overwhelming. Its main purpose is to set clear expectations and ensure accessibility.
We're here to take you through the basics and share our favorite examples to help you get started. Read on to learn everything you need to know.
The importance of good contact page design can't be ignored. It's almost as important as the home page, and it's the best way for potential clients to learn more about you and connect with you. It also helps to enhance client trust and rapport. It ensures that visitors can reach out for direct inquiries, support, or even deliver feedback.
Before you dive right into designing your Contact Us page, here are four of the most essential design best practices.
Think about it: Do you fill out long forms on your phone? Do you procrastinate filling them out on your laptop?
Providing short, concise form fields for users to fill out is the best way to ensure you're actually contacted. Provide four to five boxes asking for relevant information (name, email, phone number, message) and a large button that makes it easy to send off once a user is done.
Convenience is the name of the game. Providing plenty of contact options — whether it's a company email address, phone number, business address, chat option, or social media links — means users will be more likely to use the contact page you've created. It's also important for accessibility considerations.
Response times, such as when someone can expect a phone call back or your hours of operation, help set clear expectations. A simple, "We'll get back to you within 24 hours" can be affirming for customers, and it's even great for holding yourself or your employees accountable.
Another key element of good Contact Us web page design is answers to common questions that people might have. When you have relevant information displayed above contact forms, users are more likely to find what they need and might even be able to save themselves (and you) some time in the process.
More often than not, you'll have a potential customer entering your site from their phone. In fact, in mid-2023, it was estimated that almost 96 percent of global digital users used a mobile device to access the internet.
That's why it's important to make sure that your Contact Us page can be easily navigated on mobile devices. You'll also want to provide easy access from other landings so there's always an option to get in touch when it's most convenient.
So what does it all look like in practice? We've gathered a few of our favorite designs to give you a better idea.
Alt text: A screenshot that depicts ZenDesk's Contact Us page design
Zendesk's website Contact Us page design has it all. Clear location information, large CTAs, and easy navigation provide great accessibility.
One thing this design does really well is provide options. If you don't want to talk to a sales agent, you have another link available that takes you directly to a help page, where product guides, FAQs, and how-tos are all a click away. The search bar also makes it simple to find what you're looking for.
Alt text: A screenshot that depicts Yeti's Contact Us page design
Yeti's Contact Us web page design takes a different approach, which makes sense. Yeti sells physical products, while Zendesk has locations. Yeti's page stands out because it makes it simple to access everything you might need to answer questions about the company's offerings. There are also several contact options posted and an easy-to-access chatbot available to answer questions.
Alt text: A screenshot that depicts Slack's Contact Us page design
Finally, check out Slack's Contact Us page designs. They've taken the route of including everything within their help center, and the large search bar at the top means you can just type what you need and be taken directly there. There is emphasis placed on signing into the site so you can have a better-tailored experience, but if you don't have an account there are large boxes that let you provide your email address and explain the situation you're seeking help with.
You have a good idea about things you should do, but what should you avoid? Here are some common mistakes.
The biggest is not including an easy-to-read contact form. Complicated, ambiguous forms are the worst way to create customer engagement. If someone is navigating your website and can't find what they're looking for within a few seconds, they're likely to leave.
The same can be said for not providing enough contact options. Whether it's a phone number, email, or chat option, users want the convenience of choosing. If they can't find a method that fits what they're looking for, you're more likely to lose them.
Finally, think about anything else that might make accessibility difficult. Complicated Captcha tests, ambiguous confirmation messages, unclear response times, or even a lack of privacy are all going to turn potential customers away without a second thought.
At Pixel Pocket, we make optimized Contact Us page design easy. With simple, no-code design options and unlimited revision requests, complicated web design is a thing of the past.
Check out our pricing plans to get started today.
